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Direct Digital Holdings Inc
1177 West Loop South, Suite 1310
Phone: (832) 402-1051p:832 402-1051 HOUSTON, TX  77027  United States Ticker: DRCTDRCT
Business Summary
Direct Digital Holdings, Inc. is a holding company provides an end-to-end, programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions intended for underserved and less efficient markets on both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. Its subsidiaries Huddled Masses and Orange142 deliver significant return on investment for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Its sell-and buy-side solutions generate billions of impressions per month across display, CTV, in-application, and other media channels.

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
YesYes-Yes---

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
9/30/202412/31/2023YesYes--Yes

Industries
SIC Code Description
7374 Computer processing and data preparation and processing services
7371 Computer programming services
7372 Prepackaged software
7319 Advertising, not elsewhere classified

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Chairman of the Board, Chief Executive Officer Mark D.Walker 47 8/23/2021 1/1/2018
President, Co-Founder, Director Keith W.Smith 54 8/23/2021 1/1/2018
Chief Financial Officer Diana P.Diaz 59 10/16/2023 6/5/2023
4 additional Officers and Directors records available in full report.

Business Names
Business Name
Colossus Media, LLC
Direct Digital Holdings, LLC
DRCT
Huddled Masses, LLC
Orange 142, LLC

General Information
Number of Employees: 90 (As of 12/31/2023)
Outstanding Shares: 14,667,901 (As of 11/12/2024)
Shareholders: 4
Stock Exchange: NASD
Federal Tax Id: 830662116
Fax Number: (302) 655-5049


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Wednesday, November 20, 2024