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Direct Digital Holdings Inc
1177 West Loop South, Suite 1310
Phone: (832) 402-1051p:832 402-1051 HOUSTON, TX  77027  United States Ticker: DRCTDRCT

Business Summary
Direct Digital Holdings, Inc. is a holding company. The Company provides end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy-and sell-side of the digital advertising ecosystem. The Company through its subsidiary, Colossus Media operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP. Huddled Masses is the platform for the buy-side of the Company’s business. The Company serves industries, such as travel, healthcare, education, financial services and consumer products and other. Its platform enables small- and mid-sized clients to purchase programmatic technology to engage their potential customers more directly, on a one-on-one basis, in any local market, with specificity to media device.

Scores and Ratings
FRISK®
Score
Z''
Score
PAYCE®
Score
DBT
Index
Moody's
Rating
Fitch
Rating
DBRS
Rating
YesYes-Yes---

Financials, News and Filings
Latest
Statement
Last
Audit

News
SEC
Filings
Bankruptcy
Filings
Suit &
Judgment
Filings
Tax
Lien
Filings
12/31/202312/31/2022YesYes--Yes

Officers and Directors

Title

Name

Age
Title
Date
Start
Date
Chairman of the Board, Chief Executive Officer Mark D.Walker 47 8/23/2021 1/1/2018
President, Co-Founder, Director Keith W.Smith 54 8/23/2021 1/1/2018
Chief Financial Officer Diana P.Diaz 59 10/16/2023 6/5/2023
4 additional Officers and Directors records available in full report.

Business Names
Business Name
Colossus Media, LLC
Direct Digital Holdings, LLC
DRCT
Huddled Masses, LLC
Orange 142, LLC

General Information
Number of Employees: 69 (As of 12/31/2022)
Outstanding Shares: 14,346,776 (As of 12/31/2023)
Shareholders: 3
Stock Exchange: NASD
Federal Tax Id: 830662116
Fax Number: (302) 655-5049


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